
7653 Pennyroyal Dr
- Location
- Knoxville, TN 37920
- Type
- Spec home
- Started
- May 2024
- Phase
- SOLD
Development thesis
02 / 04
A targeted luxury spec build for an under-served upper-middle market in greater Knoxville.
An investor funded the vertical construction with $225K. The completed home sold on the open market for $765K, delivering a 30% ROI.
Latest · May 14, 2025
Investor capital deployed. Build completed. Sold May 14, 2025.
Investor outcome
Real capital. Measurable results.
Investor build capital
$225K
Cash investment used to fund vertical construction.
Exit sale price
$765K
Completed home sold on the open market.
Investor ROI
30%
Return realized by the investor.
Project timeline
From capital to return
Swipe to explore →01 / 04
Project economics
- Cash investment
- $225K
- Investment window
- 1 year
- ROI
- 30%
- Sold for
- $765,000
Investor capital, sale result, and return for this build.
ROI visualization
Investor return
Return
on investment
Investor return
- Capital deployed
- $225K
- Return
- 30%
- Investment window
- 1 year
Key challenge
Streamlining communication with third parties
Team involved
Earnest Built

Historical project results are shown for educational and informational purposes only. Past performance does not guarantee future results.